Evil by Design book published and selling well

My book – Evil by Design: Interaction design to lead us into temptation – was recently released, and it’s selling well. It covers the persuasive techniques that companies use to encourage customers to do things, and is useful whether you want to emulate those techniques or inoculate yourself against them.

It’s gathered praise from industry leaders such as Jakob Nielsen, Don Norman (who wrote the foreword), Bruce Tognazzini and Alan Cooper. Although it was written with UX professionals in mind, it is an easy read for anyone who enjoys finding out why we respond the way we do to sales messages and other persuasion.

You can find out all about it at evilbydesign.info or just go straight ahead and buy it on Amazon.com or Amazon.co.uk.